【女仕界】Presents 女性创业沙龙360：新创品牌如何管理成本与建立团队

　　女仕界

　　打造无国界职业8Q女性的圈子

　　3

　　月

　　30

　　日

　　周

　　四

　　女仕界的首期“女性创业沙龙360”将联手Ohi Matcha创始人Sunny Ren，运用她创立的抹茶品牌做为案例，与现场三位专家共同商讨其品牌成长道路上的挑战与机会。

　　品牌创业，刚开始都会面临很多的挑战。一个品牌的诞生，通常是因为创始人的远见，对市场的敏锐度与坚韧不拔的创业热情，三者不可缺一。

　　大家都知道，创业是一条艰辛的道路，一个品牌要走出“无人之地”通常需要解决众多挑战，从品牌定位，市场营销，销售渠道，成本管理到团队建设等等。创业同时也是一条孤独的道路，因此在创业途中时常有专家提醒指点的话，也许可以让很多创业者少走很多弯路。

　　为了帮助女性企业家尽快走出这块“无人之地”，女仕界将正式开辟“女性创业沙龙360”，定期将挑选一位女性企业家，邀请各行专家以自身深厚的职业经历与知识，并根据她品牌的现状与未来发展方向，分析指点，提供有效的解决方案与途径。

　　活动嘉宾

　　Claude Ricks

　　Managing Partner of LEVEL5 Strategy Group, Digital Strategy and Transformation Expert

Claude brings a broad set of experiences to his clients, including several years transformational consulting as one of the co-founders of the ATKearney change management practice; multiple technology, and digital experiences in C level roles, and most recently as the COO of gShiftlabs, a leading digital content SEO platform company. Prior to that, he was the Co-Founder and CEO of SQI Diagnostics, a publicly traded biotechnology firm. Claude brings a unique combination of skills, including a deep understanding of digital technologies with an agile implementation lens and as an experienced executive operator.

　　Lina Wang

　　Director of Marketing and Communications at Western University

Lina leads the strategic planning, and marketing program development for the University’s housing and ancillary services portfolio. Sheis a socially diverse marketer bringing a wealth of over 20 years’ experience in brand communication, business development and product marketing in China, Hong Kong, Netherlands, and Canada. Notably she was the VP and Head of Marketing at Deutsche Bank China, and has held senior positions in different Chinese and Canadian marketing agencies during her career.

　　Bernadette Taggio

　　Sales and Marketing Manager of King’s Crown

Bernadette is the Sales & Marketing Manager at King’s Crown Studio. King’s Crown is a prestigious collection of skin care and grooming accessories fit for the modern man. As one of the key team players of the brand, Bernadette is responsible for all the marketing activities and managing the King’s Crown retail studio.

　　Hua Yu

　　Managing Partner of LEVEL5 Strategy Group and Founder of #WeWorkingWomen(女仕界)

Hua is a global business leader with not only high-level strategic thinking capability but also the skills to bring strategy to life. Hua Yu has over 20 years work experience in IPOs, Marketing, Management and Strategic Consulting in China, United States and Canada.

　　Sunny Ren

　　Ohi Matcha Inc.创始人

2007年毕业于Brock University 主修经济学，获荣誉学士学位。毕业后Sunny在宠物商品、咖啡业（CPG）和厨具小家电领域展露头脚，拥有近10年管理大型零售商经验的她，曾涉猎采购、进出口、市场和销售等领域，拥有很强的协调、谈判、沟通和管理能力。由于对茶文化的着迷与热爱，Sunny创办了自己的抹茶公司，来完成一直以来的梦想。忠于对这份事业的追求，Sunny远渡日本对抹茶进行学习研究，在不久的将来她会在多伦多扩展抹茶的传承与延伸。

活动安排

　　6:30 – 7:00pm: registration

　　7:00 – 7:15pm: Sunny介绍Ohi Matcha的品牌发展现状与未来设想

　　7:15 – 8:30pm: Panelist与Sunny探讨她的品牌所面临的一些挑战，包括：

• 市场定位，品牌知名度

• 成本管理，包括包装，minimum order quantity, 资金空缺的解决方案

• Startup团队创建，酬劳分配

• 开设现代化cafe所面临的零售方面挑战

　　8:30 – 9:00pm: 观众问答

　　9:00 – 9:30pm: networking

　　时间

　　2017年3月30日 星期四 6:30pm - 9:30pm

　　地点

　　Carmen’s Steakhouse Second Floor

　　26 Alexander Street, Toronto, ON M4Y 1B4

　　费用

　　20元/人

　　包括水，小吃，以及Carmen’s Steakhouse $20元礼卡

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