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美联航的道歉信太烂了:这10招教你写好英文道歉信!

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  译只喵

  这两天美联航事件持续发酵

  相信大家也没少被刷屏

  但今天我们要讲的不是事件本身

  而是事件发生后的一些事

  

在“拽人”事件发生后几小时

  美联航的首席执行官

奥斯卡?穆诺斯(Oscar Munoz)

  就发表了道歉

但他的道歉信又引起了群众很大的不满

  

信件大意如下

这对所有美联航的同事来说是一个难过(upsetting)的事件。我们对不得不“重新安排”(re-accommodate)的乘客们表示歉意。(就是被驱赶的乘客)

我们的团队正紧急配合当局(the authorities)进行调查,也对此事件展开(conduct)细致的自我检查(detailed review)。

同时,我们也正接触(reach out to)这位受害的乘客,并和他直接沟通,争取进一步解决(address and resolve)这个问题。

  

“鸡毛秀”主持人吉米

  怒怼美联航CEO是白莲花

在他的节目上还为美联航

  制作了一个新(恶搞)的宣传视频

大家可以一起来看看~

  

网友对这封道歉信也进行了“翻译”

  @芽兔芽兔:

  道歉信我给你们再翻译一下:操你们妈,我没觉得我赶人下飞机有错,错就错在让你们都看见了(这里用词是re-accommodate意思是重新调整,根本没提自己多卖票和找人下机和赶人下机的举动),我们正在编出一个听起来和善一点的事实经过,可能还会买点水军。然后对于那个黄皮二等公民大夫我们决定给钱打发走。

推特上一位网友还帮忙

  改起了美联航CEO的小作文

  

以下引自:Kevin英语课堂

  (1)把 having to 改成 choosing to

  having to 是“不得不”的意思,体现了航空公司的无奈,但改成choosing to,体现了这种野蛮行径并不是“无奈之举”,而是“主动选择”

  

  (2)把 re-accommodate 改成 assault

  re-accommodate 是一个很友好的词,CEO故意把“野蛮行为(savage behavior)”说成“重新安排”,美化自己的意图昭然若揭。

  assault 是“袭击、攻击”的意思,符合美联航的实际做法。

  

  (3)把 customers 改成 human

  customer 是“顾客”的意思。该词自带光环,现代商业社会中的“顾客”是要被商家供起来的。

  美联航CEO使用这个词试图让公众觉得他们仍秉持着“顾客就是上帝”的理念。但事实上,从美联航对待顾客的行为中,我们并没有发现他们把乘客当成“顾客”,而是当成了可以随意践踏的、毫无权利可言的“人”。

  这里把 customers 改成 human 起到了讽刺效果,因为human是描述“人”的最低级的词汇,连 people 都算不上,更别提cusomers了。

  

  (4)把 moving with a sense of urgency to work with the authorities 改成 scrambling

  原文中的说法冠冕堂皇,说自己如何如何配合当局查明真相,但事实上很有可能凭借大企业的身份跟政府打圆场、打太极--这就是“scrambling”的本质。

  scramle 在牛津词典上的一个解释为:scrambling something means to confuse somebody’s thoughts, ideas. 就是“混淆视听”的意思。

  

  (5)把 conduct our own detailed review of what happened 改成 refusing to take full responsibility

  说自己正在“进行细致入微的自我检讨”。说的好听,自己关起门怎么做,外界根本不知道。“refusing to take full responsibility”(拒绝承担全部责任)揭露出了他们的真实目的。

  

  6)把 further address and resolve this situation 改成 praying we can make a deal so we don’t get sued or any more bad press

  原文中说美联航要“进一步解决这个问题”,怎么解决,要达成什么意图?他们的目的很可能是这样的:

  “praying we can make a deal so we don’t get sued or any more bad press”--祈祷(pray)我们能和那位受害乘客达成协定(make a deal),以确保自己不被起诉(get sued),或不再有负面报道(bad press)。

  

可见写道歉信真是一门技术活

如果连歉都道不好

恐怕只会把事情越描越黑

所以我们今天要跟大家分享

十个写英文道歉信的小技巧

虽然不希望大家用得上

但还是以防不时之需啊

英文来源:wikiHow

  To write an apology letter, you'll need to address your error early in the letter, acknowledge the other party's hurt feelings, and accept full responsibility for your part in the matter.

  在道歉信中,你不仅需要尽早地澄清错误,承认对他人造成的伤害,还要做好负起相应责任的准备。

  In many cases, you'll also need to offer a solution that will fix any underlying issues related to the original problem. If you want to make sure that your apology is effective and doesn't cause even more hurt, aim for both clarity and sincerity while you write.

  很多情况下,你还需要为己方造成的问题提供解决方案。如果你想确保道歉行之有效并且不会再造成更多负面的效果,那你写的东西一定要表述清晰且诚恳。

  

  1

  Be sincere and genuine.

  少点套路,多点真诚

  When you apologize, you need to be sincere and genuine about it. If you can't be, in some cases it might be better to wait until you really are sorry before apologizing. When you write your letter, skip the form language and cliches. Don't just copy some letter that you find on the internet.

  当你准备道歉时,你首先要做到真心诚意。如果你当下还没有想要道歉的心情,不妨再等多几天,直到你真的意识到自己错了。当你写道歉信时,记得要去掉那些冠冕堂皇的话,不要随便在网上找一些道歉信的模板敷衍了事。

  

  2

  State what your letter is about.

  开门见山

  It’s a good idea to begin by letting them know that this letter is an apology. This will give them the chance to put themselves, emotionally, in the right place to read the rest of your letter. You don’t want them to be confused about why you’re writing or what you’re going to say.

  一开始就要让读者知道这是一封道歉信,好让他们在往下读之前做好心理准备。你肯定不希望读道歉信的人一头雾水,搞不清你想说啥。

  Opening of an apology letter(道歉信开头)

  1) I am writing to apologize for …

  我写信的目的是就……向你道歉。

  2) I am terribly sorry, but…

  我非常抱歉,但是……

  3) Thank you for …, but I am sorry to say that…

  谢谢您……但是我很遗憾地说……

  4) I regret to inform you that I am unable to do…

  很遗憾地通知您我不能……

  

  3

  State your mistake.

  陈述错误

  Now that you’ve acknowledged that you’re apologizing, say what you’re apologizing for and why it was incorrect. Be very exact and deive. By fully putting it out there in the open, the person that you’re apologizing to will know that you do really understand what you did.

  既然你已经准备道歉,那就要在道歉信中讲明你为何道歉以及犯了什么错,事情的描述要详实和准确。如果能将所犯之错完事地表达出来,受道歉者会明白你已经意识到自己的过错。

  Say something like: “What I did last weekend was horribly inappropriate, disrespectful, and wildly selfish. Your wedding is supposed to be all about your happiness and celebrating your love. By proposing to Jessica, I turned that focus on to me. I tried to steal your moment and that was wrong.”

  4

  Acknowledge how much you have hurt them.

  承认自己对他人造成的伤害

  Acknowledge that they have been hurt and that you understand just how hurtful it was. This is usually a good time to also mention that you never intended for them to be hurt.

  承认自己已对他人造成伤害,自己也意识到伤害之深,并强调自己并非有意为之。

  

  例子:

  Say something like: “Jacob told me that my actions ruined not only your experience of your wedding, but also are now making your honeymoon less than the incredible experience that it should be. I hope you understand that that was never my intention. I wanted you to be able to look back on this time and remember only happy things but I have ruined that with my selfish actions. I've robbed you of those happy memories. While I can't truly know how this feels to you, I can certainly understand that what I did was one of the worst things I could possibly have done to you.”

  

  5

  Express your gratitude.

  表达感激之情

  If you want to, though it is not required, you can acknowledge all the hard work and good things that they've done for you in the past. This shows them that you appreciate them and can help show that you really do feel bad about what you've done.

  虽然这一步不是必须的,但你可以提起对方曾为你做的一些事,比如在哪些方面对你有过帮助,这样能突显你对他们的感激以及愧疚。

  

  例子:

  Say something like: “This is an especially terrible thing for me to have done to you after how warmly you have accepted me into your family. You have not only shown your incredible, beautiful love to my brother, but you have also shown me support and kindness that I never could have possibly expected. To hurt you in this way was an insult to all the things that you have done for me and I hate myself for that.”

  

  6

  Offer a solution that will lead to change.

  为改变现状想办法

  Just saying that you're sorry isn't really enough. What really gives an apology some punch is finding a way to solve the problem in the future. This is better, even, than just saying that it will never happen again. When you offer a plan for change and how you're going to go about it, this shows the person that you're really serious about making the situation better.

  有时只表达歉意可能还不够。为了让道歉看上去更有力,你还需要为以后可能出现的问题提出解决思路,这总好过只是简单地说句“下不为例”。当你提出了弥补的计划,并说明自己将会怎么做,这会让受道歉者感到你对此事的认真,并且是真的想改善现状。

  

  例子:

  Say something like: “But just being sorry isn't enough. You deserve better. When you come home, Jessica and I would love to throw a big welcome-home party in your honor. This will be the party to end all parties and it will be 100% devoted to celebrating the incredible love you share with my brother. If you would rather not do this, that's fine: I just want to find some way to help you create the incredible, happy memories that I took away from you. ”

  

  7

  State a desire to have better interactions in the future.

  表达要继续加强联系的愿望

  You shouldn't just outright ask for forgiveness. This places demands, whether you intend it or not, on a person whom you have already wronged. It is better to express what you really want, which is for the two of you to interact in a better way in the future.

  你不能简单草率地求个原谅就了事,不管你是有意还是无意,这听起来都像是一种“请求”。比较好的做法是,表达出你希望跟对方继续保持联系的意向。

  

  例子:

  Say something like: “I can’t expect your forgiveness, though I certainly hope for it. All I can say is that I truly want things to be okay between us. I want you to feel okay and eventually even happy when you're around me. I want to earn back the wonderful relationship that we had. Hopefully, in the future, we can find a way to move past this and create happier times together.”

  8

  Don't promise change unless you are 100% sure you can deliver.

  不要轻易许诺,除非你有百分百的决心

  This is very important. If you made a mistake that you feel you are likely to repeat or that stems from inherent differences in personality or values, you do not want to promise them that you will change. This is because you will likely make the mistake again and future apologies, for anything really, will ring hollow.

  这一点非常关键,当你犯了一个自认为很可能还会再犯的错时,不要轻易许诺。因为“江山易改,本性难移”,你很可能会因为性格问题再犯类似的错,到时你还要再道歉,这种情况你要是许诺就容易给人感觉不诚恳。

  

  9

  Keep expectations and assumptions out of your letter.

  不要在道歉信中提出请求

  You don't want your letter to sound demanding, rude, or create furtherinsult. You don't want to try to or appear to try to guilt someone into forgiveness. You don't want to make assumptions about how they feel or why they're upset,because you might end up showing how little you understand about what happened. With all of the language you use, it's better to take a tone that is humble and leaves them feeling in control of the situation. This sort of language is most likely to help them forgive you.

  不要让你的道歉信看上去咄咄逼人,甚至给人无礼的感觉。不要用一些企图对方原谅你的语气,不要假设你能明白他们有多伤心难过,因为你可能对他们的感受一无所知。在道歉信中的用语,要尽可能地让人感到你的谦卑,让别人觉得自在。这样的言辞更容易帮你争取到原谅。

  

  10

  End your letter gracefully.

  得体地结束道歉信

  If you don't know how else to end your letter, default to the basic "Sincerely..." However, you can also get a little more creative if you want to keep the letter sounding less like a basic letter. Try phrases like "I sincerely thank you for hearing me out" or "Again, I deeply apologize for the problems my actions caused, and I hope I can work to make it right."

  如果你确实不知道该怎么结尾,你可以像常规的信件那样结束,如 "Sincerely..." 。然而,你也可以用一些其他的表达来让道歉信显得更特别,比如"I sincerely thank you for hearing me out" or "Again, I deeply apologize for the problems my actions caused, and I hope I can work to make it right."。

  

  End of an apology letter (道歉信结尾)

  1) I hope you can accept my apologies. Please allow me to say sorry again. 我希望你能接受我的歉意,并允许我再一次道歉。

  2) Once again, I am sorry for any inconvenience caused. 对于所引起的不便,我再一次表示歉意。

  3) I would be very grateful if you could tell me if there is any way that I can make up for it. 如果有什么方法可以让我弥补这件事,请告诉我,我将不胜感激。

  4) I do apologize for any inconvenience this may cause you. 对于这件事给您带来的不便,我非常抱歉。

  5) I hope you can pardon me for this matter again. 我希望在这件事情上你能再次原谅我。

  6) I am sorry for causing you inconvenience. 很抱歉给您带来的不便。

  

下面有一封道歉信的样本

  大家可以看下:

  请输入标题 bcdef

  Sample Apology Letter

  Dear Mrs. Fischer,

  I am writing to apologize for passing notes in class.

  I realize that you were discussing important concepts that are going to help us write our upcoming analysis essays and do well on the final, and I should have been paying closer attention. From now on, I’ll limit my classroom communication to helpful comments that are related to the subject matter and wait to discuss personal things until after class.

  I also wanted to thank you for giving me a warning instead of detention because my coach would have benched me if I had been late to practice. I promise you won’t have to make that decision again.

  Sincerely,

  Bill Tammen

  请输入标题 abcdefg

  

现在你知道怎么用英文写道歉信了吗?

mt.sohu.com true 华南翻译市场 https://mt.sohu.com/20170412/n488082931.shtml report 20710 译只喵这两天美联航事件持续发酵相信大家也没少被刷屏但今天我们要讲的不是事件本身而是事件发生后的一些事在“拽人”事件发生后几小时美联航的首席执行官奥斯卡?穆诺斯(
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