又一个月过去了， 该考虑2017秋冬该穿什么新衣服啦！春去秋来，季节变换，时尚也同样期待着新人才和新风格不断涌现。
新品牌野心勃勃、士气高涨地进军时尚界， 前卫的设计给人以耳目一新的感觉。他们总是有能力不经意地使没落的风格重新焕发新的活力，把寻常之物改头换面。是时候打破常规，改变现状了。“改变”是2017秋冬的主题，为此我们精选了三大品牌。
Magda Butrym
时尚常常被人们诟病没有灵魂，然而Magda Butrym做到了。Magda Butrym的时装系列绝对能撩动你的心弦，因为其中加入了一些关于爱的元素。
就像时光回转到从前，裁缝师傅亲自打磨每一件作品，纯手工的制作，匠心独具的配色，辅之以在她家乡波兰手工纺织的面料和手工鞣洗的皮革。每个系列的时装都因此被赋予了一种短暂又夺目的美丽。
设计师们的投入和激情体现在每一件作品的品质上。每一件产品都有独特的细节处理和优化，从而保证属于你的那一件是独一无二的。
Area
专注而不广泛尝试是Area的理念。依托于NYC的面料实验室，Area不仅只是关注时尚，更是一个操作设计工作室和专业的纺织处理智囊团。既不同于秀场风格，又非完全凭空创造，每个时装系列都是最新实验成果的展示， 从而推动了面料设计的发展。
如果这样正好创造了一些全新的表现风格，又何乐而不为呢？Area NYC证明了技术的运用对基础纺织品的作用，它可以分别概念化除了基础配饰以外的任何服装， 而且它的彩色印片印刷技术也大受地下媒体的推崇。配合最新的时装系列， Area启动了它的电子商务平台。
时尚编辑们往往是走在潮流最前端的，他们已经早早戴上了Area家的Perspex眼镜和冰块耳环，准备引领新的潮流了。
Jourden
Anaïs Jourden Mak是一个世界公民，27岁的她回到香港创业，并且计划把她浓重的欧洲美学付诸实践。中国设计师联盟力图把东方和西方的设计风格结合起来，她也是其中的一员。
起初，她是一个时尚作家，后来转行做设计。她设计的时装系列入围了LVMH大奖使她在国际舞台上崭露头角。Anaïs毕业于法国高等服装设计学院，作为一个典型的吸收了不同大陆文化的设计师，她行走于各个时尚之都之间， 从混合着高级和低级、老派和新潮、精致和粗糙的文化中汲取灵感。她为新一代消费者创造了属于他们的时尚。
她最近的时装系列具有鲜明的现代感， 传递出的外向特色和复古风格赢得了一致好评。
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英语原文
Upcoming - Three brands to bookmark for AW17
Marking another month off the calendar, AW17 is an opportunity for fresh beginnings. Ripe with adages of turning leaves and changing seasons, the fashion world also looks to sources of new talent for style’s next narrative.
Springing forth onto the fashion landscape with a sense of unchallenged ambition and plucky next-gen gumption, young start ups have the unique ability to reinvigorate tired style tropes with an off-guard eclectism that puts everyday silhouettes in a new perspective. Fresh off the runway and ready to challenge the status quo, we’ve rounded up the three biggest brands to bookmark for AW17 and why this season is all about change…
Magda Butrym
Fashion has long been accused of having no soul. Well, Magda Butrym has arrived to ensure we add a little bit of love back into what we wear with a collection that is made to pull at your heart strings.
Returning to a time when artisans gave a personal touch to each design, her manual approach to manufacturing and craftsman’s attitude to colour brings an ephemeral elegance to every collection, combining hand woven textiles with hand pleated leather-made in her maternal homeland of Poland.
The commitment and passion of the artisans are reflected in the calibre of their work, with each product carefully crafted with unique details and refinements that make them one of a kind and uniquely yours.
Area
Why be a generalist when you can be a specialist? That’s the idea behind Area, the textile lab based out of NYC that’s more than just fashion-it’s also a fully operational design studio and professional textile manipulation think tank.
Not quite catwalk nor pure creation, each collection is a showcase of their latest experiments whilst furthering the field of fabric design-and if that leads to a few statement styles along the way, so be it! Adored in the underground press for its divisive conceptualisation of anything-but-ordinary accessories and Technicolor printing techniques, Area NYC is proving what a touch of technology can do to simple twill.
Launching their e-commerce platform in line with the latest collection, editorial vanguards have already been spied wearing their Perspex eyewear and ice cube earrings-with the mainstream soon to follow…
Jourden
A citizen of the world that has returned home to Hong Kong to put her strong European aesthetics into practice, Anaïs Jourden Mak is the 27-year up starter that is part of a new league of Chinese designers bringing east and west together. Starting her career as a fashion writer before moving into design, she first showed up on the international scene when her collection was shortlisted for the 2015 LVMH prize.
Studying at Paris’s Studio Berçot, Anaïs is an icon for cross continental inclusion, travelling between fashion capitals to take in the mix of high and low, old and new, refined and raw for inspiration. Creating a look that speaks to a new generation consumer, her latest collection was hailed for its modern, mixed media message with extroverted and reinvented retro styles.
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